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Ultima descărcare din IBN: 2024-04-29 18:54 |
Căutarea după subiecte similare conform CZU |
366.1:008 (2) |
Consumerism (156) |
Civilization. Culture. Progress (829) |
![]() SPINEI-TONU, Agnesia. Mediul cultural al formării comportamentului consumatorului. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova: . Ştiinţe ale naturii și exacte. Ştiinţe economice, 16 septembrie 2022, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2022, SJ, SNE, pp. 153-156. ISBN 978-9975-142-54-0. |
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Analele Ştiinţifice ale Universităţii de Stat din Moldova SJ, SNE, 2022 |
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Conferința "Analele ştiinţifice ale USM. Ştiinţe ale naturii şi exacte. Ştiinţe economice" Chișinău, Moldova, 16 septembrie 2022 | ||||||
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CZU: 366.1:008 | ||||||
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In order for an entity to be successful in its activity, it is very important to always analyze its consumers and to observe the influence of their behavior depending on the dominated culture. An ample analysis of the marketing mix and of the micro and macro environment of the entity makes the company’s products become better and better appreciated on the competitive market. And an analysis of the cultural environment can form a new behavior of the entity’s consumers. |
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