Viticulture and winemaking are areas of strategic importance and an important source of revenue for the state budget, which is why the Republic of Moldova has initiated a complex of reforms to modernize it. Digital tools and data science are driving the most innovative societal developments in our life and economy. The wine sector can adapt at a different pace and at different stages, in some cases, the sector can be subject to profound disruptions. In a changing environment, the reactions of the wine sector can be frightening and therefore even conservative, but at the same time, it is important to realize that these new technologies and capabilities we are gaining will provide invaluable opportunities, analytical and predictive tools, and speed up the pace of all processes. The paper presents the results of research on the importance and role of digitization in the wine sector as well as its support. The study is based on reports in the field; scientific papers related to the studied problem by researchers; articles by experts in the wine sector. Several research methods have been used in the elaboration of this work, such as monograph, analysis and synthesis, statistics, comparison, etc.