The following article is devoted to the computer diagnostics of automobile advertizing texts. Advertizing is an integral part of our modern life without which we can't exist. People prefer advertizing texts which caused feeling of tranquility and an emotional coziness. The advertizing direct on the good purposes is a problem of modern mankind. Action of the advertizing text always has internal persuasiveness. As a rule the consumers don't want to recognize that their actions and behavior is a result of advertizing impact on mentality including even purposeful programming. Really good advertizing creates not only new needs for goods but it also forms much more difficult mental formations, such as outlooks, esthetic tastes, social and moral values etc. The psychoanalytic model focuses attention on the relation of people to things and respectively recommends to influence this relation or to change it in order to motivate acquisition of goods or service. The purpose of our research is to try objectively to estimate a language field and efficiency of advertizing texts by means of the standard technologies quite available to any user of computer means. Our task is to analyze results and to make an approximate portrait of the consumer advertized goods and service. The texts of advertizing of vehicles are in the center of our researching attention. Our obtained data showed that the semantic perception of a foreign-language pragmonim (commodity brand, a brand) is a problem of its general understanding and orientation of the recipient that is the purpose or the main motive of the received message. Computer diagnostics of a foreign pragmonim allows assuming and specifying reaction of the consumer to these or those goods. Thus effective advertizing has to be directed at once both on conscious and on unconscious, and on subconscious in the person.