Modern sociologists faced a new social situation in the pandemic period and they had to develop new and more effective recommendations to overcome the consequences of the Covid-19 pandemic. The research spectrum is wide as all social areas were in an unseen crisis caused by Covid-19. The social transformations caused by it, the phenomenon of infomedia, social practices of interaction between members of society and especially with the elderly, increasing gender inequality, the special terminology of the pandemic period created a new paradigm which required a new approach. Researchers will make more accurate predictive calculations for the design of sustainable social systems of humanistic orientation, able to withstand other possible global crises.