| Articolul precedent |
| Articolul urmator |
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 403 16 |
| Ultima descărcare din IBN: 2022-11-03 17:30 |
| Căutarea după subiecte similare conform CZU |
| 334.024 (1) |
| Forms of organization and cooperation in the economy (979) |
 SM ISO690:2012JAROSZINSKAJA, Aksana. Marketing-oriented social media platform’ use by leading agriculturalar robotics companies: a content analysis. In: Ştiinţă, educaţie, cultură , Ed. 2022, 11 februarie 2022, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2022, Vol.1, pp. 56-59. ISBN 978-9975-83-176-5; 978-9975-83-177-2. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol.1, 2022 |
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Conferința "Ştiinţă, educaţie, cultură" 2022, Comrat, Moldova, 11 februarie 2022 | ||||||
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| CZU: 334.024 | ||||||
| Pag. 56-59 | ||||||
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The paper investigates the main patterns of marketing use of the Social Media Platforms (SMPs) by the Agricultural Robotics companies using the content analysis methodology for Facebook, Twitter, and LinkedIn entries generated by 23 leading Agricultural Robotics companies and finding out that (1) LinkedIn is the most popular SMP in terms of companies’ presence, (2) Facebook is the most popular SMP in terms of content generation, (3) most of the companies re-use entries’ content between Facebook, LinkedIn and Twitter platforms, and (4) companies’ marketing policies are slightly biased towards the direct advertising, rather than relationship-building content. |
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| Cuvinte-cheie Social Media Platforms (SMPs), LinkedIn, Twitter, facebook, Agricultural Robotics, content analysis |
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