The phenomenon of globalization, increasing computerization, educational technologies, the volume of specific, scientific, technical and technological information are factors that generate the need for specialists who are able to creatively apply the achievements of scientific research in practical (sports) activities and therefore requires their adaptation to the requirements of modern society. The study of the manifestation of creativity in beginner rugby players (10-11 years old) has a special relevance for increasing the level of sports training of future performance athletes. The analysis of the literature reflects the fact that the differences in creativity are varied depending on the sport. In this context, the manifestation in creative rugby players of a creative behavior and its development through the application of synectic can be the subject of a separate research and effective practical recommendations.