The research deals with the local identity phenomenon research, carried out in Gagauz-Bulgarian village Chirsova. It showed a positive local identity of the villagers that makes part of a regional Gagauz Eri identity. The main difference between Chirsova and Moldovan samples is the importance of ethnocultural compound (language, culture, history, symbolic personalities), which helps to keep their identity in difficult economic conditions. The given local identity includes territory, culture, family, labour, cultivated land which are all interconnected and form the rural pattern.