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Ultima descărcare din IBN: 2024-06-21 18:43 |
![]() FRUNZE, Svetlana, FRUNZE, Oleg. Dezvoltarea strategiilor de marketing în administrarea publică. In: Teoria şi practica administrării publice, 23 mai 2014, Chișinău. Chisinau, Moldova: 2014, pp. 358-361. ISBN 978-9975-4241-9-6.. |
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Teoria şi practica administrării publice 2014 | ||||||
Conferința "Teoria şi practica administrării publice" Chișinău, Moldova, 23 mai 2014 | ||||||
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Pag. 358-361 | ||||||
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Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions and contests. Public sector marketing seeks to articulate and propose solutions regarding the exchange and relationships occurring between a government organization and individuals, groups of individuals, organizations or communities in connection with the request for and performance of public-oriented tasks and services. |
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