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![]() SOLOMATIN, Ala, ARNAUT, Nelea, PENTELEI, Maria. Evaluarea ratingului promoţional al posturilor TV din Republica Moldova în scopul planificării media. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători , Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 65-66. ISBN 978-9975-75-961-8. |
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Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 17, 2019 |
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Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019 | ||||||
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JEL: M31,O35 | ||||||
Pag. 65-66 | ||||||
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Rezumat | ||||||
The emergence of television has had a huge impact on advertising. TV spots have become more and more illustrative and convincing in time, and people behind increasingly inventive spots. At the same time, however, buyers have become more demanding, but they want quality and exclusivity at the same time. But advertising has come to be so good that it can convince you today to buy a product that you do not need but to make you think it is essential to you. |
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Cuvinte-cheie television, huge impact, buyers, time |
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