Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
![]() |
![]() ![]() |
Ultima descărcare din IBN: 2023-08-02 19:15 |
Căutarea după subiecte similare conform CZU |
94:659.1(478) (1) |
Всеобщая история (531) |
Реклама (176) |
![]() SERJANT, Vera. Expoziția „Anunțul publicitar în Basarabia”. In: Tyragetia. Serie nouă, 2016, nr. 2(25), pp. 335-338. ISSN 1857-0240. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Tyragetia. Serie nouă | |||||||
Numărul 2(25) / 2016 / ISSN 1857-0240 /ISSNe 2537-6330 | |||||||
|
|||||||
CZU: 94:659.1(478) | |||||||
Pag. 335-338 | |||||||
|
|||||||
![]() |
|||||||
Rezumat | |||||||
The National Museum of History of Moldova for the first time held a temporary exhibition dedicated to the history of advertising in Bessarabia (19th century - 1930s). It was presented to the public in the hall upstairs from 24 December 2015 to 15 February 2016. The exhibition “Advertisements in Bessarabia” was aimed at promoting the museum collections, especially periodical press fund. It included about 106 exhibits. Newspapers were the most important means of advertising before the advent of radio and television. Selected advertisements contain information about the trading houses, factories, hotels, shops, bank offices, bars, theater and circus in Bessarabia, mainly in Chisinau. Images of Chisinau streets and buildings of previous years introduced the visitors to the atmosphere of bygone days. In the showcases promotional items were exhibited. As carriers of advertising information there were represented packages of goods. The exhibition was supplemented by the reconstruction of a kiosk of the late 19th century. The creators of the exhibition sought to immerse its visitors into the world of desires, expectations and values of the society in a certain historical period. |
|||||||
Cuvinte-cheie anunț, afișaj stradal, obiect promoțional, publicitate, ambalaj, afiș |
|||||||
|
Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Serjant, V.</dc:creator> <dc:date>2016-12-14</dc:date> <dc:description xml:lang='en'>The National Museum of History of Moldova for the first time held a temporary exhibition dedicated to the history of advertising in Bessarabia (19th century - 1930s). It was presented to the public in the hall upstairs from 24 December 2015 to 15 February 2016. The exhibition “Advertisements in Bessarabia” was aimed at promoting the museum collections, especially periodical press fund. It included about 106 exhibits. Newspapers were the most important means of advertising before the advent of radio and television. Selected advertisements contain information about the trading houses, factories, hotels, shops, bank offices, bars, theater and circus in Bessarabia, mainly in Chisinau. Images of Chisinau streets and buildings of previous years introduced the visitors to the atmosphere of bygone days. In the showcases promotional items were exhibited. As carriers of advertising information there were represented packages of goods. The exhibition was supplemented by the reconstruction of a kiosk of the late 19th century. The creators of the exhibition sought to immerse its visitors into the world of desires, expectations and values of the society in a certain historical period.</dc:description> <dc:description xml:lang='ru'>В Национальном музее истории Молдовы впервые прошла временная выставка, посвященная истории рекламы в Бессарабии (XIX век – 30-е годы XX века). Она была представлена вниманию публики в холле второго этажа в период с 24 декабря 2015 по 15 февраля 2016 года. Выставка «Рекламные объявления в Бессарабии» была направлена на популяризацию музейных коллекций, а именно фонда периодической печати. В ней использовано около 106 экспонатов. Газета являлась важнейшим средством рекламы до появления радио и телевидения. Выбранные объявления содержат информацию о торговых домах, фабриках и заводах, гостиницах, магазинах, банковских отделениях, парикмахерских, театре и цирке в Бессарабии, в основном в Кишиневе. Изображения кишиневских улиц и зданий прошлых лет вводят посетителя в атмосферу былых времен. В витринах была выставлена рекламная продукция. В качестве носителей рекламной информации были представлены предметы упаковки товаров. Выставку дополнила реконструкция киоска конца XIX века. Создатели экспозиции стремились погрузить ее посетителей в мир желаний, ожиданий и ценностей общества в определенный исторический период.</dc:description> <dc:source>Tyragetia. Serie nouă 25 (2) 335-338</dc:source> <dc:subject>anunț</dc:subject> <dc:subject>publicitate</dc:subject> <dc:subject>afișaj stradal</dc:subject> <dc:subject>obiect promoțional</dc:subject> <dc:subject>ambalaj</dc:subject> <dc:subject>afiș</dc:subject> <dc:title>Expoziția „Anunțul publicitar în Basarabia”</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>