The present article represents the result of a national sociological research conducted in rural locations of the Republic of Moldova and it is also based on the analysis of the statistical yearbooks data, which describe the situation of the cultural consumption by inhabitants of the local rural locations. Th e results obtained within the sociological research and the confrontation of the statistical data indicate that changes inducted during the transition period have radically modified the cultural palette in the Republic of Moldova, free time spending becoming much more individualized compared with the collectivist style offered by the soviet empire. Cultural consumption is also influenced by the individual person and by the attention / care offered to culture both by the family and by the local public administration.