Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
840 5 |
Ultima descărcare din IBN: 2024-02-14 10:23 |
Căutarea după subiecte similare conform CZU |
32.019.5:659.4 (4) |
Политика (2945) |
Реклама. Информационная работа. Связи с общественностью (390) |
SM ISO690:2012 BABINA, Valentina. Рекламные технологии формирования имиджа политического лидера. In: Administrarea Publică, 2013, nr. 2(78), pp. 119-123. ISSN 1813-8489. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Administrarea Publică | ||||||
Numărul 2(78) / 2013 / ISSN 1813-8489 | ||||||
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CZU: 32.019.5:659.4 | ||||||
Pag. 119-123 | ||||||
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Communicative technologies of forming of leader’s image are analyzed in the article, primary attention is spared the political advertising, which is the marketing form of political communication, directed on a dialog between a politician and electorate. |
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Cuvinte-cheie communicative technologies, image of leader, political advertising, to political communication, electorate |
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