| Conţinutul numărului revistei |
| Articolul precedent |
| Articolul urmator |
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 835 5 |
| Ultima descărcare din IBN: 2024-02-14 10:23 |
| Căutarea după subiecte similare conform CZU |
| 32.019.5:659.4 (4) |
| Politică (2937) |
| Publicitate. Informare. Relații cu publicul (389) |
 SM ISO690:2012BABINA, Valentina. Рекламные технологии формирования имиджа политического лидера. In: Administrarea Publică, 2013, nr. 2(78), pp. 119-123. ISSN 1813-8489. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Administrarea Publică | ||||||
| Numărul 2(78) / 2013 / ISSN 1813-8489 | ||||||
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| CZU: 32.019.5:659.4 | ||||||
| Pag. 119-123 | ||||||
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Communicative technologies of forming of leader’s image are analyzed in the article, primary attention is spared the political advertising, which is the marketing form of political communication, directed on a dialog between a politician and electorate. |
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| Cuvinte-cheie communicative technologies, image of leader, political advertising, to political communication, electorate |
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