We live in an era that offers more and more different healthcare alternatives: innovative technologies, high-standard medical interventions, state-of-the-art treatments, all to give people the greatest possible life expectancy. In order to put medical ethics into practice, it is important both to recognize the problems involving ethical norms and principles and to resolve them. The structural and practical challenges of medical ethics lie in policy making and ethical management planning activities. Our work proposes to answer the issue of the importance of ethics in the medical sector in the age of new technologies. The research methodology used consists in the study and analysis of specialized literature with a scientific and transparent approach, identifying existing and relevant research of recent date, regarding ethics and ethical challenges in the Romanian medical sector, the security of medical services and the implications regarding the use of artificial intelligence. The preliminary conclusions indicate the need to improve the quality management system in the medical sector, which should be oriented towards the application of ethical principles and norms, especially in the context of the use of new information technologies.