Enterprises operating on the tourism market are faced with rapid and frequent change that affects their performance from both the tourist demand side and the tourist supply side. The tourist demand side is distinctly heterogeneous about what customers want. Customer demands regarding services involved in tourist trips are becoming increasingly personalized, and market segments with new requirements and habits in satisfying tourism-related needs are emerging. Change in traveler demand instantly hits tourist supply. In this meaning, the ability of tourism enterprises to recognize their market position and identify recently beginning business conditions in their environment is vital to their successful performance. To this end, tourism enterprises need to analyze their environment and, based on this analysis, identify the types of environmental factors that exist, and determine in which way and to what extent these factors affect their performance. Factors of the marketing microenvironment affect the performance of enterprises. The purpose of the study is determined to identify all microenvironment elements and give a few characters of this. In this way to prepared a study were approached these all specifics. It is welcome to affirm that the microenvironment relates to the immediate periphery of an organization and directly influences the organization regularly. Hence, it is also known as the task environment. An organization needs to monitor and analyze all the elements of its microenvironment like customers, competitors, etc. The main objective is based on a description of the microenvironment as an important element for future strategies of the company. Also, the second aim is to define the elements of the microenvironment and specify how they influence the enterprises. The third aim is to apply theoretical aspects in a practical one basing on a real example. As methods of research are used analysis, deduction, observation and synthesis.