Research and development work is an essential part of academia and of professional practices. However, innovative ideas are sometimes hard to get hold of – most of the time, they don’t simply come to mind. In this key-note an experiment is presented where 4 scholars from the University of South-Eastern Norway did 7 guided imageries based on the Trilogos Method. They met every second week for an online session over a period of about 4 months where they shared and reflected their experiences from the respective imagery together. The focus of their reflection was on what they could learn from their imagery experiences with regards to their R&D work. As it turned out for them, innovation by intuition was not simply a title for their experiment but became vital practice in their profession.