This study aims to present the framework for the implementation of an Erasmus+ project in which higher education institutions from Bulgaria, Romania, Turkey and Serbia are partnering. The project focuses on the circular economy from Ch. point of three important subjects: academia, business and society. Through a deductive method of research, the main stages of development of the project in its first year are presented. The main result is reaching a curriculum of an academic course for teaching the issues of circular economy to students with a profile in administration, management and economic sciences. In the search for sigergy between academic centers on the Balkan Peninsula, three levels of project results are reached: Reference book on Circular Economy for teachers, Repertory on Circular Economy for students, Handbook on Circular Economy Challenges to business and society.