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339.138:004.738.5 (31) |
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Связь компьютеров. Сети ЭВМ. Вычислительные сети (531) |
SM ISO690:2012 CODREAN, Violeta. Marketingul digital – instrument comprehensiv de promovare a literaturii în rândul tinerilor. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 20, 8-9 aprilie 2022, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2022, Ediţia 20, Vol.2, pp. 170-174. ISBN 978-9975-3590-1-6. DOI: https://doi.org/10.53486/9789975359030.36 |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 20, Vol.2, 2022 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 20, Chişinău, Moldova, 8-9 aprilie 2022 | ||||||
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DOI:https://doi.org/10.53486/9789975359030.36 | ||||||
CZU: 339.138:004.738.5 | ||||||
JEL: M31 | ||||||
Pag. 170-174 | ||||||
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Rezumat | ||||||
From ancient times, the book is an essential tool for changing mindsets that contribute to the evolution of mankind, cultivating an interest in reading conditioning humanity to progress and innovation. In the current context, there are minimal levels of interest in young people, compared to reading, which is largely due to technological development and the position of a student who attracts intense study in the chosen field of specialization. Due to the evolution of social networks and the increased interest of marketers for these applications, we started researching the impact of promoting (positive or negative) reading on Instagram, as an alternative to increase interest in reading. |
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Cuvinte-cheie digital marketing, Social Media Marketing, reading, Internet, website, sociological research, students |
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