Given that the concept of circular economy and the need to move to this model is gaining more and more scope, the question arises in particular of the form that this transition could take in terms of changes in the logic of value creation and those models of innovative businesses that could embody this new economy. At the same time, a special role is attributed to the consumer, who from the end of the value chain is practically integrated into the center of economic activities, to extend the life of products and save resources. It is known that the consumption habits of the population have significant impacts on the environment, for this reason a behavior oriented towards the circular economy is a key factor in the successful transition to the circular economy. In the paper, we aimed to study the behavioral aspects characteristic of the population of the Republic of Moldova in relation to consumer products at various stages of their lives in order to identify the barriers and compromises that consumers face when deciding whether to engage in the circular economy, determine the importance of economic, social and psychological factors in consumption behavior. In order to achieve this goal, was developed a questionnaire regarding the involvement of consumers in extending the life of consumer products. The analysis and evaluation of answers showed that although there is a tendency to use products for a long time, the population is very skeptical and reluctant to other practices to extend the life of products such as leasing, second-hand, reuse and others that belong to a circular economy.