The third millennium puts the human being in contact with the globalization, which triggers a real crisis of adaptation from the perspective of the relationship of identity with the cultural matrix, with the archetype. Labor market mobility has created two new concepts that influence identity: country of origin and country of adoption. The conflict in Ukraine brings refugee status to the forefront, reviving the experiences of the great world conflagrations of the last century. All these phenomena significantly influence the communication and cultural identity of the human being. In the context of globalization, solutions are being sought to revive the spirit of identity.