The innovative potential of the enterprise is a systemic feature and can be measured by assessing the susceptibility to innovation by mean of innovation and competitiveness. Through innovation policy of the enterprise could be set the management instruments for creation and diffusion of innovation and the stimulation mechanism for the priority innovation projects. The analysis of innovative SMEs’ activity, especially their financing efficiency requires, primarily, the evaluation of the theoretical and methodological analysis and evaluation of innovation performance. The effectiveness of the innovation projects implementation at national level is estimated in accordance with obtained results and the achievement level of the innovation policy objectives. Thus, macroeconomic outcomes are determined by the effective interaction between subjects of innovative activity, the level of innovative activity dissemination, the level of innovation dissemination and the involvement of the innovation process participants. Therefore it appears opportune to select projects for innovation on the basis of distinct criteria. The criteria for selection of projects should be geared towards meeting the expected results. However, evaluation of the results must be conducted on the basis of the assessment of socio-economic development indicators, social progress and the development of scientific, educational and industrial potential.