Specifi c function is not only persuasion but all areas of social ethics and human. Ethics as a fi eld of social and human science has contributed to a paradoxical situation in epistemological aspect. Specifi cs regarding the social ethics of persuasion techniques aimed intent to attract the subject of someone or something. In this case techniques to entice actors in the act of communication. Thus manifestation of social ethics is a form of persuasion type sublimated hidden. Moreover refl ects the social ethics of persuasion sublimated aspect is achieved both through the manipulation as well. Any social sciences is guided so as persuasive factors and factors along with the amount of knowledge and epistemology setting of untruth truth. In terms of social ethics knowledge highlights ethics shape. We conclude that persuasion is more a form of social action than knowledge. This type of manipulation sublimated to the social reality in general and practical aspect of ethics in particular, the fund can not be reduced to a charge ethical- moral and / or processes with the aim of abandoning old moralizing ideology. Result type persuasion processes that sublime moral subject is committed simultaneously to himself and to the world around. Broadly persuasion as a social phenomenon at fi rst glance non Ethics can be interpreted simultaneously as action, power or gift to convince someone to believe or do something. The process of sublimation is an act in order to transpose them superior in sentiment higher displacement energy instinctual and selfi sh purpose reformulating these impulses into a social form admissible such as achieving the goal well established or achieve revelations altruistic transposed to a higher plane and refi ned.