Articole în reviste din RM - 2.
Impact of hedonic and utilitarian shopping motive on online purchase decision |
Aravamudhan Varadaraj , Charumathi D. |
Measi Institute of Management, Cjennai |
Center for Studies in European Integration Working Papers Series |
Nr. 11 / 2019 / ISSN - / ISSNe 2537-6187 |
Disponibil online 3 September, 2019. Descarcări-131. Vizualizări-926 |
Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
Aravamudhan Varadaraj , Charumathi D. |
Measi Institute of Management, Cjennai |
Eastern European Journal for Regional Studies (EEJRS) |
Nr. 2(2) / 2016 / ISSN 1857-436X / ISSNe 2537-6179 |
Disponibil online 26 September, 2017. Descarcări-1. Vizualizări-613 |