Fur farming in the world is one of profitable agricultural industries. Successful breeding of fur-bearing animals reach those companies that were able to optimize production by reducing the cost of implementation of comprehensive mechanization and automation, the use of STP products, development of marketing and management. In Ukraine, one of these companies is private fur farm O.N. Bakun is located in the western part of the forest-steppe zone of the country. With a view to unlocking the secrets of the success of this enterprise before we set a goal - to thoroughly examine all components of the technology, management and marketing in the production of fur. The efficiency of doing farming enterprise in O.N. Bakun is determined by a skilful combination of traditional technological methods and techniques more advanced. High efficiency is achieved by constant improvement of animal selection and breeding, feeding and management with the introduction of the achievements of scientific and technical progress. The advantage of the investigated company has a closed production cycle, advantageous location relative to the main supplier of fur farms feed meat, a skilled management and marketing.