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| Ultima descărcare din IBN: 2024-03-29 13:22 |
 SM ISO690:2012КЮРКЧУ, Виталий. Университетский менеджмент и направления его развития (на примере комратского государственного университета) . In: Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”, 2011, nr. 1(5), pp. 141-152. ISSN 1875-2723. |
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| Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice” | ||||||
| Numărul 1(5) / 2011 / ISSN 1875-2723 | ||||||
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| Pag. 141-152 | ||||||
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In article the author analyze problems of modern university management, adaptation of organizational structures and tools of university management to problems and challenges in society. The author considers problems and features of realization by university of the marketing concept, as way of promotion of educational services on the market. Article is based on the situation analysis at Comrat State University. |
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| Cuvinte-cheie university management, Comrat State University, principles of modern management in universities, marketing in university, structures and tools of management in university |
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