Marketing infrastructure in pricing of crop growing
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338.432:339.138(477) (1)
Производство продукции и услуг по отраслям народного хозяйства (1543)
Общие вопросы торговли. Рынок (827)
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BODNAR, Olga. Marketing infrastructure in pricing of crop growing. In: Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”, 2015, nr. 1(13), pp. 35-41. ISSN 1875-2723.
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Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”
Numărul 1(13) / 2015 / ISSN 1875-2723

Marketing infrastructure in pricing of crop growing
CZU: 338.432:339.138(477)

Pag. 35-41

Bodnar Olga
 
Institute of Agriculture of Carpathian Region of National Academy of Agrarian Sciences of Ukraine, Lviv
 
 
Disponibil în IBN: 2 octombrie 2015


Rezumat

There is analyzed marketing infrastructure for crop growing in Ukraine. The author compared the state of infrastructure for exporting and nonexporting crop production. There are expounded experience and weak functioning of domestic marketing cooperatives, food fairs, wholesale markets, supermarkets. The article has directions of government to support these groups. There is heightened attention on the problem of updating current service quality control of vegetables, melons, fruit crops and potatoes. The state of and prospects for expanding network storage vegetables and potatoes are investigated. The article has features of the price chain "producer-consumer commerce" in sales in the wholesale markets. There are proposed areas of marketing infrastructure improvement by restoring consumer cooperatives, creating the proper material and technical basis for sorting, processing, long-term storage and delivery to the sales organization units such as procurement cooperative funds cooperative producers, local budgets and providing for the said purpose soft loans.

Cuvinte-cheie
cereals, oilseeds, vegetables, Potatoes, Price, fairs, logistics,

marketing cooperatives and wholesale markets, supermarkets, quality and price.