Introduction: This study aims to investigate the impact of cash flow management strategies on the financial performance of commercial enterprises in Kosovo. Proper cash flow management is a key element of financial sustainability and the near-term growth of businesses. Aim: The aim of this study is to explore whether cash flow management strategies have a positive impact on the financial performance of commercial enterprises in the specific context of Kosovo. Method: To achieve our goal, we have employed a scientific methodology based on the analysis of available data in the annual financial reports of commercial enterprises in Kosovo. This study includes an econometric analysis of panel data, using a wide range of econometric models and statistical data analysis techniques. Findings: The results of the analysis indicate a statistically significant negative impact of cash flows from operating activities (CFO) on the financial performance of commercial enterprises in Kosovo. Therefore, careful management of internal financial resources and efficient use of capital resources have a significant impact on the financial performance of enterprises. However, changes in firm size and the level of leverage should be handled with care and tailored to the needs and characteristics of each individual enterprise in the context of Kosovo. Originality and value: This study provides an original contribution to the literature on cash flow management and financial performance in the context of Kosovo. Our study includes new data and a comprehensive analysis of complex interactions among various variables. Through the empirical findings and recommendations of this study, it is expected to offer a valuable contribution to the development of cash flow management practices in commercial enterprises in Kosovo and to aid in improving their financial performance. This information may be useful for managers, financial analysts, and policymakers who are interested in the business sector in Kosovo.