The article is devoted to the problems of modern clothing design based on matrix code decor. The results of an analytical study of clothing varieties with QR code elements are presented. The main compositional principles and means that characterize them are defined. A structural analysis of literary sources was carried out. The most effective ways of using the QR code in clothing design have been studied. It was found that the coded information in the design of clothing with the help of various additions and transformations determines the nature of the perception of the clothing model. The importance and innovativeness of the use of coded information for further improvement of the fashion industry has been proven.