As in the whole world in the Republic of Moldova, the ICT sector is one of the main promoters of change in society and the business environment, and maintains a stable development dynamic. According to statistical data for the period 2014-2017 there has been a considerable increase in Internet access. Currently, e-commerce in the Republic of Moldova is at an early stage. Footwear companies have a great potential in ecommerce. Today the footwear industry is looking for strategies that allow it to diversify production, balance external orders with its own production, increase domestic sales, look for niches outside, and implement online trade. In order to boost e-commerce in Moldovan footwear companies, the authors propose several stages: planning for implementation; informing the consumer about the correct measurement of the foot size; creating the online store; promoting the online store; supporting the online store. And to create an online store footwear enterprises in Moldova, Chisinau, the authors used a specialized server "OpenCart" recommended by experts in information technology. The authors have estimated the costs of creating the online store, and it is suggested that the enterprise under consideration should adopt one of these two variants. In case the company does not have a large budget, it is proposed to implement the OpenCart program. In addition, if footwear is being developed, the second variant is proposed.