| Articolul precedent |
| Articolul urmator |
 |
 250 0 |
 SM ISO690:2012CANJA, Ana, RAILEAN, Alina, CARMANOVICI, Irina. Marketing social – esenţă, principii, utilitate. In: Conferinţa Tehnico-Ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor: consacrată celei de-a 50-a Aniversări a U.T.M., 20-21 octombrie 2014, Chișinău. Chișinău, Republica Moldova: Tehnica-UTM, 2014, Vol.3, pp. 419-422. ISBN 978-9975-45-249-6. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Conferinţa Tehnico-Ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor Vol.3, 2014 |
||||||
|
Conferința "Conferinţa Tehnico-Ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor" Chișinău, Moldova, 20-21 octombrie 2014 | ||||||
|
||||||
| Pag. 419-422 | ||||||
|
||||||
| Rezumat | ||||||
This article is about social marketing and it’s general characteristics, definition, key-points. Also, it aims to describe the basic principles of social marketing, offering a brief explanation for each of them. An essential aspect that needs to be kept in mind is the presence of marketing mix or „4 P’s” and some extra „P’s” that are fundamental for its better understanding. There were described those who practice social marketing and what differences and similarities are between social, commercial, non-profit and public sector marketing. |
||||||
| Cuvinte-cheie marketingul social, marketing non-profit, marketing comercial, „4 P” sau mixul de marketing, probleme sociale |
||||||
|
|
|
|
