Nowadays, sport is growing more and more under the aegis of continuous progress. Modern sports competition is influenced by the liberal idea of free market where activity is rewarded by performance. In this context, the athlete risks his or her own health. We also argue for a new ethics that can characterize the elite athlete, giving equal importance to performance and character development. Ethics should not only be limited to performance athletes, but should include all systems, competing to performance achievement: coaches, sponsors, leaders, medical staff, etc. Sport is the psycho-somatic equilibrium, consciousness, freedom, equality between people. Sport, understood as an educational process where fair play must prevail, has long become the "laboratory" of the new social ethics. Apparently the link between bioethics and sport seems to be insignificant, but in reality there are plausible arguments to take this relationship seriously. Even the famous expression "mens sana in corpore sano" can lead us to many correlations between reflections on life, health, "quality of life" and those through which "the health improves". The Greek ideal of "kalokagatia" seems to disappear slowly from our society if we consider the almost maniacal concern about the physical form proposed by some models in the media. In reality, the context has changed, and the differences are not insignificant. Today a “well-carved” body can conceal a strong inner fragility, a loss of reference points. That is why a patterns acceptance is expected that often seem to be unreal.