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| Ultima descărcare din IBN: 2023-05-06 10:49 |
 SM ISO690:2012PANFIL, Cristina, CRISTAFOVICI, Profira. Swot analysis of the innovation process on the market of banking products. In: Competitivitatea şi inovarea în economia cunoaşterii: Culegere de rezumate, Ed. Ediția 26, 23-24 septembrie 2022, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2022, Ediţia a 26-a, p. 16. ISBN 978-9975-155-93-9. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Competitivitatea şi inovarea în economia cunoaşterii Ediţia a 26-a, 2022 |
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Conferința "Competitivitate şi inovare în economia cunoaşterii" Ediția 26, Chişinău, Moldova, 23-24 septembrie 2022 | ||||||
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| JEL: G10, G21, O31 | ||||||
| Pag. 16-16 | ||||||
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Nowadays, banking system is one of the most dynamic sectors in terms of digitization and the launch of alternative service delivery channels, which are based on innovative processes. . In the present study, the SWOT method is used to evaluate the opportunities and threats of innovation in the market of banking products, as well as the strengths and weaknesses of the innovation process in the banking system. Following the analysis, are identified the perspectives of the innovative process on the market of banking products. |
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| Cuvinte-cheie innovation process, SWOT analysis, banking innovations |
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