As we know, competition law must ensure, on the one hand, the free exercise of competition, and on the other hand, to repress that practice that contravenes and distorts the game of competition. The market economy also imposed in our country the creation of an appropriate legislative framework to ensure a normal and fair free competition between economic agents. However, the economic reality shows that there are infinite possible situations, each branch or field of activity, characterized by specific situations of competition. Competition in its broadest sense is not limited to the struggle between existing firms, but also includes potential competitors and the dangers of substitute products. Moreover, with the globalization of markets, the increase in the number of strategic alliances, the emergence of new countries as technological competitors, the increase in research costs, the increase in costs of raw and auxiliary materials, the competitive approach to the enterprise market will take place not only in the scope of attracting and maintaining new consumer segments, but also in the direction of finding new materials, financial and human resources. Thus, taking into account the global nature of the innovation market and the expansion of competition from national to international level, we can state that the structure of competition on the innovation market is formed by the factors of the marketing environment of the innovative enterprise, which are otherwise both sources of innovation as well as topics of competition, and the relationships that occur between them and other marketing media.