Articolul precedent |
Articolul urmator |
300 9 |
Ultima descărcare din IBN: 2024-04-23 22:20 |
SM ISO690:2012 FURDUI, Veronica. Studiul comparativ al politicilor de promovare a brandurilor de țară ale Europei centrale și de est. In: Competitiveness and sustainable development , Ed. 4, 3-4 noiembrie 2022, Chişinău. Chișinău: Tehnica-UTM, 2022, Editia 4, pp. 18-22. DOI: https://doi.org/10.52326/csd2022.03 |
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Competitiveness and sustainable development Editia 4, 2022 |
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Conferința "Competitiveness and sustainable development " 4, Chişinău, Moldova, 3-4 noiembrie 2022 | ||||||
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DOI:https://doi.org/10.52326/csd2022.03 | ||||||
JEL: M31, P52 | ||||||
Pag. 18-22 | ||||||
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Rezumat | ||||||
In the context of a globalized world, nations compete with each other for resources and alliances that could establish and enhance their competitive advantage. Nation branding is considered a major tool for the creation and leverage of competitive advantages of nations. In the time of political and economic changes in Central and Eastern European countries, an efficient nation brand creation represent a solution to correct and change negative image, that can determine the development and sustainability of country competitiveness. |
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Cuvinte-cheie branding campaign, country image, destination brand, developing countries, nation brand., campanie de branding, brandul destinației, brand de țară, imagine de ţară, țări în curs de dezvoltare. |
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