The current challenges at European and global level have involved the major risk of a severe recession affecting the entire EU economy, including Romania, with direct consequences for businesses, jobs and households, especially in the current pandemic context. As financial technologies shape the future of the financial world in ways most of us have never anticipated, finance experts will have to keep up. Moreover, in the context of the European Environment Agreement and the Global Environment Agreement, funding will face a new challenge posed by the introduction of green funding, which we can say will be found in all areas of activity, including insurance. The European financial market is constantly adapting to current challenges, making it not only more competitive but also an innovative European financial market. In this paper, we intend to develop a plan of proposals for measures and solutions to support the national economy through financial instruments "green bonds", including the proposal of financing mechanisms and models for innovative financial instruments in the context of crises generated by current challenges.