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338.45.01+339.138 (1) |
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![]() ЖУКОВ , Святослав. Инерция промышленного предприятия и необходимость изменений в его производственной системе и маркетинговой деятельности. In: Știință, educație, cultura, 7 februarie 2014, Comrat. Comrat: Universitatea de Stat din Comrat, 2014, pp. 27-30. ISBN 978-9975-914-83-3.. ISSN 1857 - 2170. |
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Știință, educație, cultura 2014 | ||||||
Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 7 februarie 2014 | ||||||
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CZU: 338.45.01+339.138 | ||||||
Pag. 27-30 | ||||||
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Rezumat | ||||||
Approaches to understanding the inertia of the enterprise in terms of international economic integration. The directions and methods of changes in the production system and in industrial marketing were determined. A model of management of marketing activity in an industrial plantdeveloped. |
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Cuvinte-cheie International economic integration, enterprise inertia, inertia force, industrial enterprise, the marketing activities of the company, industrial marketing. |
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