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SM ISO690:2012 RONȚU, Diana, DOBRESCU, Tatiana. Gradul de satisfactie al consumatorilor de produs ”kinetoterapie” în centre de recuperare. In: Probleme actuale ale teoriei şi practicii culturii fizice, 11 aprilie 2019, Chisinau. Chişinău: USEFS, 2019, Ediția 22, pp. 202-207. ISBN 978-9975-131-75-9. |
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Probleme actuale ale teoriei şi practicii culturii fizice Ediția 22, 2019 |
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Conferința "Probleme actuale ale teoriei şi practicii culturii fizice" Chisinau, Moldova, 11 aprilie 2019 | ||||||
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Pag. 202-207 | ||||||
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The aim of this study is to identify the rehabilitation center of customer's satisfaction degree taking into consideration the characteristics for this type of services. The research was conducted in the year 2018, on a group of 43 patients, with ages between 18 and 65. The questionnaire comprised 19 items with closed (Yes or No), prefigured or open answers, and was structured into four sections, considering both the complexity of the management of a rehabilitation center, and the complicated behavior of the consumer over the course of the treatments. The interpretation of the results on the basis of satisfaction scores for all the determining attributes/factors which the consumers said, they were „very happy” about, will ease the creation of loyalty strategies, price, product and personnel strategies, and also actions with an immediate result, to diminish the clients' migration. |
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Cuvinte-cheie degree of satisfaction, faithful consumer, kinetotherapy, rehabilitation centers |
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