Definitions of the accountant’s role vary around the world. Common features include maintaining a record of a company or individual’s assets, transactions and financial activities, carrying out audits and ensuring compliance with financial and tax regulations. Definitions and expectations of their role may become more diverse as accountants become more involved in strategic decision making, enterprise risk management, value creation and the development of new business propositions. Opportunities are arising for accountants to help explore the merits of potential new business models and markets. They are also being tasked with helping companies minimise their environmental footprint by assessing resource allocation and ensuring sustainable investment decisions. The evolution towards becoming a more strategic partner within a business or as an external supplier, may allow accounting to become a more integrated part of business organisations. But, besides the importance of accountancy, the question is: How much this profession is attractive, especially for young people?