Psychological formative program of high school teacher’s image optimization is directed as for medical University teachers, who want to develop their personality, but for different specialists, practitioners and teachers of other universities. Forming experiment is based on the hypothesis that personality development and optimization of the image of the university teacher can be achieved through psychological intervention in specially organized conditions. The purpose of formative activities is to increase knowledge and develop positive attitudes of university teachers to its image and the use of modern and classic technologies to optimize the personal image.