Strengthening relationships with clients is the key issue in the bank's market value maximization. Increasing the volume of revenues from customer relations in conditions of strict control of cost dynamics implicitly lead to increased profitability the bank - customer relationship. Customer management aims to attract new clients, meeting their needs and service level information allowing recording their long-term loyalty to create market value for the bank. Customer relationship management is an important tool not only loyal customer base by making sales - crossed but by taking proactive actions of the resale of products to customers as time.