Articolul precedent |
Articolul urmator |
288 0 |
Căutarea după subiecte similare conform CZU |
004.031.42:004.412.2 (1) |
Информационные технологии. Вычислительная техника. Обработка данных (4275) |
Программные средства (303) |
SM ISO690:2012 ШПОЛЯНСКАЯ, И., ЧУПРИНА, Е.. Методы и средства продвижения программных продуктов в системе интернет-маркетинга. In: Ştiinţă, educaţie, cultură: , 4 februarie 2016, Comrat. Комрат: Tipografia "A & V Poligraf", 2016, Vol.1, pp. 598-603. ISBN 978-9975-83-011-9; 9975-83-012-6. |
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Ştiinţă, educaţie, cultură Vol.1, 2016 |
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Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 4 februarie 2016 | ||||||
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CZU: 004.031.42:004.412.2 | ||||||
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Software company like any other small and medium-sized enterprise (SMEs) has been forced to continuously increase its marketing services to improve profitability . This paper presents a conceptual framework for understanding marketing policy that utilizes combinations of computing and communications technologies in some aspects of the interactions between a business and its customers. Web-based software system enables software company to capture new customers, track their performances and online behavior, customize communications and services, and so refine marketing campaigns. |
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Cuvinte-cheie Software products, promotion, Web marketing, e-CRM, customer loyalty, interactive system |
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