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SM ISO690:2012 CRISTACHE, Nicoleta, MICU, Adrian, CĂPĂŢÎNĂ, Alexandru, SUSANU, Irina-Olimpia, BUHOCIU, Florin. Noi provacări pentru piața românească – segmentul de consumatori Lohas. In: Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE, 15-16 septembrie 2017, Bălți. Balti, Republic of Moldova: Universitatea de Stat „Alecu Russo" din Bălţi, 2018, pp. 167-172. ISBN 978-9975-50-215-3. |
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Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE 2018 | ||||||
Conferința "Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE" Bălți, Moldova, 15-16 septembrie 2017 | ||||||
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Pag. 167-172 | ||||||
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Green marketing is a current approach to conventional marketing, and companies have to adapt by designing a set of business methods to overcome traditional rigors. The LOHAS (Lifestyles of Health and Sustainability) concept is an integrated part of green marketing and by associating two fundamental aspects: personal health and environmental sustainability, the economy of organizations can grow spectacularly. The LOHAS consumer segment should not be ignored because by translating it into all areas of business, environmental friendly products and services have a double effect: conscious, responsible and responsible development of society. |
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Cuvinte-cheie Green marketing, Lohas segment, consumer behavior |
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