The current training system for specialists in the field of tourism is oriented towards the continuous change of society and tends to continuously increase the quality of provided services. One of the peculiarities of the specialties in the field of tourism is the impossibility to work within the limits of a narrow specialization, of major importance being the personality characteristics, which ensure maximum efficiency and success in the profession. The aim of the research is the study of the personality and professional qualities necessary for the future specialist in the field of tourism. The research methods applied in the study were: the method of scientific documentation, the questionnaire, the statistical-mathematical method. The main results of the research showed that students appreciate the most for the future profession the higher education in tourism, knowledge of technologies for organizing the tourism industry and the basics of psychology, which reflects the content of the vocational training process at the university. At the same time, the experience in the field is placed on the last positions, which reflects the low number of practical activities (performed only during the internship). Thus, students studying at the specialized faculty are aware of the importance and need for personal and professional qualities for the future professional activity and appreciate the importance of specialized knowledge and professional skills in becoming highly qualified specialists.