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| Ultima descărcare din IBN: 2023-10-18 10:42 |
 SM ISO690:2012DUCA, Aurelia, JOHNBULL, Ugbo. Problems in measuring the effectiveness of a promo strategy and choosing the set of tools and indicators in pandemic risk conditions. In: Implicațiile economice și sociale ale pandemiei COVID-19:: analize, prognoze și strategii de atenuare a consecințelor, 23 octombrie 2020, Chişinău. Chişinău: Institutul Național de Cercetări Economice, 2020, pp. 125-127. ISBN 978-9975-3463-3-7. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Implicațiile economice și sociale ale pandemiei COVID-19: 2020 | ||||||
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Conferința "Implicațiile economice și sociale ale pandemiei COVID-19:" Chişinău, Moldova, 23 octombrie 2020 | ||||||
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| JEL: F34, F35, G01, C40 | ||||||
| Pag. 125-127 | ||||||
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The article analyzes the practice of measuring the efficiency and reasoning of promo- strategies for export flows during the pandemic period. The problem is current in the context of the implementation of the export strategy of Moldovan wines on new markets. The aim of the research was to analyze the instruments for measuring the economic efficiency of export promo-strategies, using comparative analysis of EDLP methods and full-fledged "reset" of the strategy. The authors point out that existing measuring instruments based on market elasticity do not have a direct effect on economic indicators of exports. |
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| Cuvinte-cheie problems, effectiveness, promo strategy, pandemic risk conditions |
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