The dialogue partners in this issue know the city of Chișinău very well. Alexandru Corduneanu is a poet, a publicist and former deputy mayor of Chișinău, and Anatolie Gordeev, an architect with more than 40 years of experience, was the chief architect of Chișinău between 1985 and 1989.The topic of discussion is the importance of aesthetics in establishing and even surviving a city. It examines whether the space of old Chișinău can be analyzed from the perspective of evolutionary aesthetics, if the space where it was built was good for fortification constructions, we still have, like all cities with medieval history, old walls to fill the agendas of tourists, if potentially creativity must always be renewed and if a city needs poets, writers in general.The main axis and the current nuclei of the city, the essential routes of food circulation were specified. There was talk of the extent to which the arts in Chișinău reflect the structure of Chișinău residents. An attempt was made to answer the question that the city of Chișinău currently lacks, what else should it build to look more beautiful, more attractive to humanity and what are the strong images that make up a brand