Exit/Entry, Voice/Noise and Loyalty/Apathy in the Era of Social Media Impact of Social Media to Public Sector
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KUDO, Hiroko. Exit/Entry, Voice/Noise and Loyalty/Apathy in the Era of Social Media Impact of Social Media to Public Sector. In: Central and Eastern European eDem and eGov Days , Ed. 3, 21 septembrie 2020, Budapesta. Viena, Austria: Facultas Verlags- und Buchhandels, 2020, pp. 417-429. ISBN 978-3-7089-1956-0; 978-3-903035-27-0. ISSN 2520-3401. DOI: https://doi.org/10.24989/ocg.338.33
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Central and Eastern European eDem and eGov Days 2020
Conferința "Central and Eastern European eDem and eGov Days "
3, Budapesta, Ungaria, 21 septembrie 2020

Exit/Entry, Voice/Noise and Loyalty/Apathy in the Era of Social Media Impact of Social Media to Public Sector

DOI:https://doi.org/10.24989/ocg.338.33
CZU: [316.77:004+351/354:004](410)

Pag. 417-429

Kudo Hiroko
 
Chuo University
 
 
Disponibil în IBN: 1 iulie 2020


Rezumat

Use of Social Media in public life has changed the way how citizens relate to public sector. Modern
communication tools, in particular Social Media, have made citizens easier to use their “voice” to
mobilize. When citizens can easily mobilize, the cost of mobilization is low for them, while its impact
can lead to a larger cost for the State. As the exit/entry cost of Social Media is very low or almost
nothing, a virtual network has been substituting institutions, causing new issues to the State. This
leads to the issue of loyalty: citizens now feel that they do not need institution like the State to belong
to, as many networks substitute its function. This paper analyses the Social Media use by citizens and
its impact on public sector through Albert Hirschman’s classis “Exit, Voice, and Loyalty” and tries
to address new aspects.



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