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 964 28 |
| Ultima descărcare din IBN: 2024-03-22 13:48 |
| Căutarea după subiecte similare conform CZU |
| 339.1+338.2 (1) |
| Общие вопросы торговли. Рынок (819) |
| Экономическая политика. Управление и планирование в экономике (437) |
 SM ISO690:2012BLAGORAZUMNAYA, Olga. The marketing strategies in innovative development of higher education institutions. In: EcoSoEn, 2020, nr. 1-2, pp. 38-45. ISSN 2587-344X. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| EcoSoEn | ||||||
| Numărul 1-2 / 2020 / ISSN 2587-344X /ISSNe 2587-425X | ||||||
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| CZU: 339.1+338.2 | ||||||
| JEL: М31, О32 | ||||||
| Pag. 38-45 | ||||||
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| Rezumat | ||||||
The article substantiates the need of developing a marketing strategy for the innovative development of higher education institutions. Depending on the nature of innovation there are identified types of marketing strategies. There are also given characteristics of a combined marketing strategy, taking into account the innovative development of a higher educational institution. Peculiarities of managing the combined marketing strategy of the university's innovative development are determined and explained. |
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| Cuvinte-cheie combined marketing strategy, diversification, higher education institution, educational services, innovative development, strategic innovations, комбинированная маркетинговая стратегия, диверсификация, высшее учебное заведение, образовательные услуги, инновационное развитие, стратегические инновации |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Blagorazumnaia, O.</dc:creator> <dc:creator>Робу, .</dc:creator> <dc:date>2020-06-09</dc:date> <dc:description xml:lang='en'><p>The article substantiates the need of developing a marketing strategy for the innovative development of higher education institutions. Depending on the nature of innovation there are identified types of marketing strategies. There are also given characteristics of a combined marketing strategy, taking into account the innovative development of a higher educational institution. Peculiarities of managing the combined marketing strategy of the university's innovative development are determined and explained.</p></dc:description> <dc:description xml:lang='ru'><p>В статье обосновывается необходимость разработки маркетинговой стратегии инновационного развития высших учебных заведений. Выделены типы маркетинговых стратегий в зависимости от характера инноваций. Даны характеристики комбинированной стратегии маркетинга с учетом инновационного развития высшего учебного заведения. Определена специфика управления комбинированной маркетинговой стратегией инновационного развития высшего учебного заведения.</p></dc:description> <dc:source>EcoSoEn (1-2) 38-45</dc:source> <dc:subject>combined marketing strategy</dc:subject> <dc:subject>diversification</dc:subject> <dc:subject>higher education institution</dc:subject> <dc:subject>educational services</dc:subject> <dc:subject>innovative development</dc:subject> <dc:subject>strategic innovations</dc:subject> <dc:subject>комбинированная маркетинговая стратегия</dc:subject> <dc:subject>диверсификация</dc:subject> <dc:subject>высшее учебное заведение</dc:subject> <dc:subject>образовательные услуги</dc:subject> <dc:subject>инновационное развитие</dc:subject> <dc:subject>стратегические инновации</dc:subject> <dc:title>The marketing strategies in innovative development of higher education institutions</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>
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