Proiectarea unui studiu de piaţă
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2024-06-04 08:02
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NEGRITU, Diana. Proiectarea unui studiu de piaţă. In: Economie: Lucrări ştiinţifice, 27 septembrie 2012, Chişinău. Chişinău: 2012, Vol.31, pp. 332-337. ISBN 978-9975-64-235-4.
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Dublin Core
Economie
Vol.31, 2012
Conferința "Tendinţe moderne de dezvoltare economică şi financiară a spaţiului rural"
Chişinău, Moldova, 27 septembrie 2012

Proiectarea unui studiu de piaţă


Pag. 332-337

Negritu Diana
 
Universitatea Agrară de Stat din Moldova
 
 
Disponibil în IBN: 12 aprilie 2020


Rezumat

The study of the market represents the starting point in the adoption of decisions in all firms, consists in gathering information on the categories of public image a make up. Any market study aims to solve a problem of marketing or making a decision. Studying the market is the most important and most complex marketing research. Any decision relating to a firm's activity should be based on a careful analysis of the market.

Cuvinte-cheie
piaţă, marcă, chestionar

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