The purpose of this article is to briefly analyze the importance of student motivation and to highlight the role of teachers in fostering their involvement during Business English classes. Moreover, the main teaching / learning strategies that stem from students' academic interests and needs are characterized too. These strategies are: ensuring a welcoming classroom environment for students from different cultures; enhancing students’ self-belief by creating collaborative, supportive atmosphere with high but achievable standards; developing metacognitive skills; applying modern technologies; involving students in extracurricular activities; offering support and encouragement;  allowing students to work autonomously, concentrating on active learning, etc. While intrinsic motivation plays the primary role in the learning process, the teacher remains the central figure.