Spot the story is a storytelling application that proposes a new motif in the field of Augmented Reality (AR): social education and advocacy. Using 3D models, challenges, games, dialogues, and a dramatic story, we invite the users to step into the shoes of those directly affected by social issues. Besides raising social awareness, the created system aims to allusively promote the ideological foundation of a niche Romanian short film (which inspired our work), given the nowadays premise that, as far as the audience is concerned, interactive technology wins in front of a preset composition. The latter can easily spread among groups of people in terms of plot and ending, without all of them pursuing the same interest to watch the film in detail if lacking any audience engagement perspective. Since (social) involvement is our main objective, the system provides the film’s basis with a couple of variables requiring the users to get involved, by setting them according to their own vision of the proposed social topics.